ALPINE PRO is the main clothing partner of the Czech Olympic Team
Clothing for Olympians, talented athletes, volunteers and fans of the Olympic Games will continue to be supplied by ALPINE PRO, which is going to be the main clothing partner of the Czech Olympic Team until 2030. There have been eight collection for the Olympic Games so far, from 2010 to 2024. Newly we will be adding new clothing collections for Milan-Cortina 2026, Los Angeles 2028 and France 2030.
“Our cooperation has a long tradition and contributes not only to the support of Czech Olympians, but also to the popularization of Olympic values and sport as such. We appreciate this cooperation and we are happy to continue it,” says Václav Hrbek, owner of ALPINE PRO.
Collection for Winter Olympic Games 2026 in Italy
Preparations for the collection for the Winter Olympics in Italy, which will begin in Milan on 6 February 2026, are now in full swing.
“Just like in Paris, we will be representing the city of fashion, so we are preparing something special again. It’s going to be wild,” announces Jiří Kejval, the President of the Czech Olympic Committee.
“Thanks to the Czech company ALPINE PRO we can create unique collections. But the long-term cooperation, which we value very much, also allows us to establish a tradition. Fans can therefore look forward to the third edition of the Raskovka cap. But we will reveal more in the autumn.”
Famous “Raskovka” cap
The authentic knitted cap called “Raskovka” has become one of the symbols of the outfits for the 2018 and 2022 Winter Olympics. Before that, the world-famous boots for London 2012 caught the eye. The jacket’s gold lining shone on the podium in both 2014 and 2018. And the entrance collection for the recent Games in Paris also scored internationally.
ALPINE PRO for the Czech team
ALPINE PRO, as a leading Czech manufacturer of sports and outdoor equipment, has been dressing Czech teams since 2009, both for the opening ceremony and for the sports collection for everyday use at the Olympic Games. It prepares collections with unique motifs and connects sport with national values, culture and tradition. The extension of the cooperation with the Czech Olympic Committee is one of the signs of the highest appreciation for ALPINE PRO and underlines the fact that the products meet even the most demanding requirements of the best athletes.
“Our goal is to create better and better sportswear and accessories collections that represent our country while being practical and comfortable for athletes. That is why representatives of successful and promising athletes are always present at the development of the entire collection, testing selected materials or designed cuts. It is important to us that athletes feel comfortable and well in our clothes,” says Michal Sochor, Head of Product
Partner of many events
ALPINE PRO dresses not only Olympic athletes, but also athletes at all other events such as the European Games, World Games, Youth Olympic Games and European Youth Olympic Festivals. ALPINE PRO clothing is also worn by volunteers and organisers of other events such as the Olympic Festivals, the Children and Youth Olympics, the Olympic Run and many more.
Clothing for all these events is intertwined with a special collection for fans and sports enthusiasts.
“We want to make it possible for all these people to wear the same T-shirts, sweatshirts and other clothing or accessories and thus be part of the Olympic family, whether they are cheering on the sports field, in front of TV screens or trying to perform sports,” adds Václav Hrbek.
The Olympic collections, including the long-term Olympic merch, can be purchased at alpinepro.cz and sporttown.cz.
12/02/2025
