News Archivy - ALPINE PRO

Spring-Summer 2026 Collection

projektackacz — Fri, 27 Mar 2026 09:29:25 +0000

The ALPINE PRO Spring/Summer 2026 collection celebrates movement, freedom, and the outdoors. It features three main lines — Outdoor, Authentic, and Performance — all of which emphasize functionality, high-quality materials, and timeless design.

The Outdoor collection draws inspiration from nature, featuring the colors of the mountains, water, and forests. The collection features the tried-and-true PTX jackets (ZARR, ZARRA), HOOR softshell models, and hybrid pieces like GERL and NERC. The collection is rounded out by functional hoodies, T-shirts, lightweight pants, and shorts, with an emphasis on functionality, lightness, and comfort.

The collection is dominated by shades of blue, teal, and dark green, complemented by bold accents of raspberry pink, orange, or sunny yellow. Also typical are original all-over prints inspired by the texture of rocks and water surfaces. Emphasis is also placed on details such as reflective elements, high-quality zippers, hood drawstrings, and water-repellent fabric treatments.

The Authentic line brings an urban lifestyle to life in soft pastel colors. It offers comfortable jackets, sweatshirts, pants, and shirts made from soft, comfortable fabrics.

This line is perfect for anyone who wants functional clothing but also cares about style. You can easily pair pieces from the collection with sneakers or athletic shoes to create an outfit that works for both a workday and a weekend getaway.

The Performance collection is designed for sports and athletic performance. With its minimalist design, lightweight and quick-drying materials, ergonomic cuts, muted colors, and reflective details, it ensures maximum comfort while on the move. You’ll find athletic hoodies and lightweight jackets suitable for running and hiking, performance T-shirts, athletic skirts and shorts, and comfortable tracksuits.

A collection that pays attention to detail

Across all collections, there is a clear emphasis on quality craftsmanship, functional materials, and durability. The designers focused not only on color palettes and trends, but also on practical details—from well-designed pockets and high-quality zippers to modern prints and textured fabrics.

This season’s theme is the connection between water, mountains, and movement. Whether you’re looking for a technical jacket for inclement weather, a comfortable outfit for the city, or functional gear for sports, you’ll find what you need in the new ALPINE PRO collection.

27/03/2026

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Článek Spring-Summer 2026 Collection se nejdříve objevil na ALPINE PRO.

Milano-Cortina 2026 Olympic Collection

projektackacz — Tue, 16 Dec 2025 09:10:21 +0000

The new Czech Olympic collection for the 2026 Winter Games in Milano and Cortina combines retro inspiration from Cortina 1956 with artistic motifs by graphic designer Vojtěch Preissig. Knitted sweaters, winter jackets, hoodies, and accessories feature unique designs that will be appreciated by athletes and fans alike. The collection continues the tradition of Czech artists in Olympic collections and offers a combination of style, sporting elegance, and collectible pieces.

Cortina 1956 retro inspiration

The inspiration for the collection for the XXV Winter Olympic Games in Milan and Cortina in 2026 comes from the events in Cortina in 1956. That was when the Winter Olympic Games were held in the country of fashion for the first time and were also broadcast on television for the first time. They made history not only with their sporting achievements, but also with their style. The sweater with distinctive patterns became a collector’s item that still fascinates design lovers today. The Czech Olympic collection now continues this tradition. The knitted sweater will be worn not only by our athletes, but also by fans, who can already purchase it now!

Famous Czech graphic designer Vojtěch Preissig

In addition to its retro style, the Olympic collection is traditionally based on an artistic motif. This time, we were inspired by the work of graphic designer Vojtěch Preissig (1873 – 1944), whose work has influenced the entire Czech creative scene. Five small ornaments, which are part of the fonts designed by Vojtěch Preissig, are interwoven throughout the collection in various designs and together form a whole. When enlarged and used separately, their original and unmistakable design stands out. We can see a certain parallel with the performance of an athlete, which also consists of many details that are often imperceptible to the viewer. These not only make up the athletic performance, but also symbolize the roles of individual team members, which are key to the overall result.

Tradition continues

By using Preissig’s ornaments, we are continuing the tradition of previous Olympic Games collections inspired by the work of prominent Czech artists such as Vladimír Boudník (2024), Alfons Mucha (2014), and František Kupka (2012). The ornaments were created by academic painter Milan Jaroš and transferred to the collection by ALPINE PRO designer Anežka Berecková.

In addition to the aforementioned retro elements, the collection also includes the traditional Raškovka, which became a phenomenon and symbol for athletes and fans beyond the Olympic Games in 2018, on the fiftieth anniversary of ski jumper Jiří Raška’s Olympic triumph.

In addition to sweaters and knit accessories, the fan collection offers much more. You will find winter jackets, comfortable sweatshirts, designer T-shirts, backpacks, document bags, sports bags in several designs, and many knit accessories.

The Olympic collections, including the long-term Olympic merch, can be purchased at ALPINEPRO and SportTown.

16/12/2025

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Článek Milano-Cortina 2026 Olympic Collection se nejdříve objevil na ALPINE PRO.

Together to Milan, Los Angeles and France

projektackacz — Wed, 12 Feb 2025 11:25:54 +0000

ALPINE PRO is the main clothing partner of the Czech Olympic Team

Clothing for Olympians, talented athletes, volunteers and fans of the Olympic Games will continue to be supplied by ALPINE PRO, which is going to be the main clothing partner of the Czech Olympic Team until 2030. There have been eight collection for the Olympic Games so far, from 2010 to 2024. Newly we will be adding new clothing collections for Milan-Cortina 2026, Los Angeles 2028 and France 2030.

“Our cooperation has a long tradition and contributes not only to the support of Czech Olympians, but also to the popularization of Olympic values and sport as such. We appreciate this cooperation and we are happy to continue it,” says Václav Hrbek, owner of ALPINE PRO.

Collection for Winter Olympic Games 2026 in Italy

Preparations for the collection for the Winter Olympics in Italy, which will begin in Milan on 6 February 2026, are now in full swing.

“Just like in Paris, we will be representing the city of fashion, so we are preparing something special again. It’s going to be wild,” announces Jiří Kejval, the President of the Czech Olympic Committee.
“Thanks to the Czech company ALPINE PRO we can create unique collections. But the long-term cooperation, which we value very much, also allows us to establish a tradition. Fans can therefore look forward to the third edition of the Raskovka cap. But we will reveal more in the autumn.”

Famous “Raskovka” cap

The authentic knitted cap called “Raskovka” has become one of the symbols of the outfits for the 2018 and 2022 Winter Olympics. Before that, the world-famous boots for London 2012 caught the eye. The jacket’s gold lining shone on the podium in both 2014 and 2018. And the entrance collection for the recent Games in Paris also scored internationally.

ALPINE PRO for the Czech team

ALPINE PRO, as a leading Czech manufacturer of sports and outdoor equipment, has been dressing Czech teams since 2009, both for the opening ceremony and for the sports collection for everyday use at the Olympic Games. It prepares collections with unique motifs and connects sport with national values, culture and tradition. The extension of the cooperation with the Czech Olympic Committee is one of the signs of the highest appreciation for ALPINE PRO and underlines the fact that the products meet even the most demanding requirements of the best athletes.

“Our goal is to create better and better sportswear and accessories collections that represent our country while being practical and comfortable for athletes. That is why representatives of successful and promising athletes are always present at the development of the entire collection, testing selected materials or designed cuts. It is important to us that athletes feel comfortable and well in our clothes,” says Michal Sochor, Head of Product

Partner of many events

ALPINE PRO dresses not only Olympic athletes, but also athletes at all other events such as the European Games, World Games, Youth Olympic Games and European Youth Olympic Festivals. ALPINE PRO clothing is also worn by volunteers and organisers of other events such as the Olympic Festivals, the Children and Youth Olympics, the Olympic Run and many more.

Clothing for all these events is intertwined with a special collection for fans and sports enthusiasts.

“We want to make it possible for all these people to wear the same T-shirts, sweatshirts and other clothing or accessories and thus be part of the Olympic family, whether they are cheering on the sports field, in front of TV screens or trying to perform sports,” adds Václav Hrbek.

The Olympic collections, including the long-term Olympic merch, can be purchased at alpinepro.cz and sporttown.cz.

12/02/2025

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Článek Together to Milan, Los Angeles and France se nejdříve objevil na ALPINE PRO.

Athletes are going to the Olympics in Paris with the Czech flag on their chest

projektackacz — Mon, 10 Jun 2024 09:16:56 +0000

A clothing collection that connects Olympians, Paralympians and sports fans. This is the collection for the Summer Olympics in Paris.

The design inspiration in Czech history

Its main theme is the Czech flag, which was also worn on the chest of athletes at the 1924 Olympic Games in Paris. Exactly 100 years ago, our athletes proudly represented us with the flag on their chest.

And this is where our inspiration came from. We proudly refer to the sports expedition in 1924, when some of the athletes wore white shirts with the flag, some wore black shirts with the same motif. And some of the Olympians wore these sports clothes – instead of suits – even to the opening ceremony, because they raced immediately afterwards.

As the official partner of the Czech Olympic Team, ALPINE PRO‘s goal was to create a sportswear and accessories collection that would represent our country while being practical and comfortable for athletes.

Cooperation on the Olympic collection

This part of the Olympic collection was designed by Veronika Paulenová, ALPINE PRO designer. “The clothing combines functionality, design and national colours. We collaborated with Kateřina Neumann, Kristiina Mäki, Lukáš Rohan, Martin Doktor and Patrik Jahoda to create it,” said Veronika Paulenová.

The collection available to fans includes many products from hats to t-shirts, sweatshirts, shorts, skirts, leggings to accessories including a backpack.

For the first time, the Paralympians were also involved in the preparation of the collection, even though they had already worn the same clothes as the whole Olympic team in the past. “We are happy for the ever stronger connection between Olympic and Paralympic sports. Sport in all its forms brings inspiring stories. There is only one sport,” says Miroslav Šperk, general secretary of the Czech Paralympic Committee.

You too can have the Paris Olympic collection. You can get it exclusively at ALPINE PRO stores and online at the alpinepro.cz e-shop.

10/06/2024

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Článek Athletes are going to the Olympics in Paris with the Czech flag on their chest se nejdříve objevil na ALPINE PRO.

The leaders together: the Czech Sokol Movement and ALPINE PRO

projektackacz — Thu, 18 Apr 2024 11:33:31 +0000

The Czech Sokol Movement (SC. Sokol) is the largest Czech association leading the nation to leisure movement and shared sports aktivity. Starting this year, Sokol joined forces with ALPINE PRO, the leading domestic company producing high quality sports and outdoor clothing.

The cooperation begins at the upcoming XVII. Slet (i.e. mass gymnastics festival, All-Sokol gathering, held once in six years since 1882). ALPINE PRO clothing will be proudly worn by the event organizing teams in Prague and at all regional events, and also by the volunteers. The gathering starts in the regions at the beginning of May with local performances and culminates in the week from June 30 to July 5.

Furthermore, in the Sokol mobile app there will be an unique discount code for purchases in the ALPINE PRO e-shop and stores waiting for all the Sokol members. Sokol’s e-shop is going to offer products of ALPINE PRO as well.

ALPINE PRO clothing meets all the important attributes expected by a modern lover of all-round movement – it is functional and beautiful at the same time. The new collection is being prepared in Czech colors and colors of Sokol. It is also going to feature visuals of the gathering including characters created by the fine arts and comic book artist Jaromir 99.

The Czech Sokol Movement is an association founded 162 years ago. It is a leader in the development of versatile movement, an organizer of sports and cultural activities throughout the country. It currently has over 160,000 members in more than 1,000 gym units. In this year’s gathering there will be up to 100,000 participants involved in the entire project.

18/04/2024

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Článek The leaders together: the Czech Sokol Movement and ALPINE PRO se nejdříve objevil na ALPINE PRO.

Biathlon World Championships

projektackacz — Mon, 05 Feb 2024 09:30:09 +0000

For 2024, Nove Mesto na Morave in the Czech Republic replaces Oberhof in Germany, which hosted the World Championships last season.

About the Biahtlon Championships in Vysocina Arena

The championships start on Wednesday February 7th, with the evening mixed relay race. On Friday it will be the women’s sprint and on Saturday the men’s sprint. First Sunday od the championships is dedicated to the pursuit races.

The following week we will see a women’s 15km endurance race and a men’s 20km endurance race, as well as a mixed doubles‘ relay. The whole championship will culminate on the weekend of February 17th-18th, when the women’s and men’s relays and mass races of the top 30 athletes in both categories are going to take place.

Biathlon in Nove Mesto na Morave enjoys high attendance every year, and this year the Vysocina Arena with a daily capacity of 27,000 visitors is also almost sold out. In total, the organisers expect a similar number of fans as at the last World Championships in 2013, around 200,000.

ALPINE PRO at the Championships

The ALPINE PRO brand has been dressing the team of organizers and volunteers from Vysočina Arena for many years. This year they are wearing a brand new custom-made dark blue kit with gold accessories. In addition, you will also see this new ALPINE PRO Biathlon collection on the members of the Czech, Slovak, Belgian and Japanese national teams, all the judges of the International Biathlon Union (IBU) and hopefully a lot of biathlon fans.

Visitors can find a sales stand of ALPINE PRO right in the Vysocina Arena where anyone can buy this year’s Olympic collection and selected other accessories. Biathlon fans can then compete on our social media throughout the championships for vouchers to the stores, with the grand prize being the exact same set of clothing that will be worn by the 2024 World Championships organisers.

05/02/2024

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Článek Biathlon World Championships se nejdříve objevil na ALPINE PRO.

News Archivy - ALPINE PRO

Spring-Summer 2026 Collection

A collection that pays attention to detail

Milano-Cortina 2026 Olympic Collection

Cortina 1956 retro inspiration

Famous Czech graphic designer Vojtěch Preissig

Tradition continues

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Together to Milan, Los Angeles and France

ALPINE PRO is the main clothing partner of the Czech Olympic Team

Collection for Winter Olympic Games 2026 in Italy

Famous “Raskovka” cap

ALPINE PRO for the Czech team

Partner of many events

Athletes are going to the Olympics in Paris with the Czech flag on their chest

The design inspiration in Czech history

Cooperation on the Olympic collection

The leaders together: the Czech Sokol Movement and ALPINE PRO

Biathlon World Championships

About the Biahtlon Championships in Vysocina Arena

ALPINE PRO at the Championships

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Článek Milano-Cortina 2026 Olympic Collection se nejdříve objevil na ALPINE PRO.

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