The new Czech Olympic collection for the 2026 Winter Games in Milano and Cortina combines retro inspiration from Cortina 1956 with artistic motifs by graphic designer Vojtěch Preissig. Knitted sweaters, winter jackets, hoodies, and accessories feature unique designs that will be appreciated by athletes and fans alike. The collection continues the tradition of Czech artists in Olympic collections and offers a combination of style, sporting elegance, and collectible pieces.
Cortina 1956 retro inspiration
The inspiration for the collection for the XXV Winter Olympic Games in Milan and Cortina in 2026 comes from the events in Cortina in 1956. That was when the Winter Olympic Games were held in the country of fashion for the first time and were also broadcast on television for the first time. They made history not only with their sporting achievements, but also with their style. The sweater with distinctive patterns became a collector’s item that still fascinates design lovers today. The Czech Olympic collection now continues this tradition. The knitted sweater will be worn not only by our athletes, but also by fans, who can already purchase it now!
Famous Czech graphic designer Vojtěch Preissig
In addition to its retro style, the Olympic collection is traditionally based on an artistic motif. This time, we were inspired by the work of graphic designer Vojtěch Preissig (1873 – 1944), whose work has influenced the entire Czech creative scene. Five small ornaments, which are part of the fonts designed by Vojtěch Preissig, are interwoven throughout the collection in various designs and together form a whole. When enlarged and used separately, their original and unmistakable design stands out. We can see a certain parallel with the performance of an athlete, which also consists of many details that are often imperceptible to the viewer. These not only make up the athletic performance, but also symbolize the roles of individual team members, which are key to the overall result.
Tradition continues
By using Preissig’s ornaments, we are continuing the tradition of previous Olympic Games collections inspired by the work of prominent Czech artists such as Vladimír Boudník (2024), Alfons Mucha (2014), and František Kupka (2012). The ornaments were created by academic painter Milan Jaroš and transferred to the collection by ALPINE PRO designer Anežka Berecková.
In addition to the aforementioned retro elements, the collection also includes the traditional Raškovka, which became a phenomenon and symbol for athletes and fans beyond the Olympic Games in 2018, on the fiftieth anniversary of ski jumper Jiří Raška’s Olympic triumph.
In addition to sweaters and knit accessories, the fan collection offers much more. You will find winter jackets, comfortable sweatshirts, designer T-shirts, backpacks, document bags, sports bags in several designs, and many knit accessories.
The Olympic collections, including the long-term Olympic merch, can be purchased at ALPINEPRO and SportTown.
16/12/2025
